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Doritos Marketing Director Plugs Continue Even When Dead

Doritos marketing director Arch West has died at the age of 97, but will still manage to market the product at his funeral service.

Doritos marketing director Arch West has died at the age of 97, but will still manage to market the product at his funeral service.

Last week, on 20 September, Arch West the man credited with inventing Doritos, the seasoned triangular tortilla chips, passed away at a Dallas hospital at the age of 97. According to his daughter, he had complications after surgery.

A service to pay tribute to the marketing executive of Frito-Lay is to be held on 1 October, and at the same time, the family also plan to pay tribute to the tortilla chip too, by throwing them in before the dirt covers the remains of Mr. West – a tribute his family feel sure he will appreciate.

It was back in 1961 when the West family were on vacation in California that Mr. West came across a shack which was selling fried tortilla chips. At this time West was a marketing vice president for Frito Lay based in Dallas, and pitched his idea there, but it was not well received. However, marketing research followed, and it was 1966 when the first toasted corn chips were sold nationally.

As you may well be aware, there have been many different flavors of Doritos over the years, but in 2011 the original taco flavor returned to the shelves. Different flavors are being tried all of the time, sometimes with competitions connected to them, sometimes not, and it is said that Mr. West ate many of the chips, and even when he had retired, he was still sent batches of new flavors to give his opinion on. There has been much marketing for Doritos over the years, including the popular Super Bowl commercials, a time when even more chips are eaten then usual.

Although Mr. West retired as vice president of Frito-Lay back in 1971, his Doritos have gone on to be sold in plenty of different countries over the years since then, and in so many different flavors. In fact it has been reported that the sales of Doritos chips for last year were well over $4 billion. That represents an awful lot of chips, and a lot of successful marketing campaigns!

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Brent has an unusual background, an experienced CA who specializes in marketing applications. An accomplished artist, Brent also contributes to the Business and General News categories.

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