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Ice.com Chooses Netx for Marketing

Ice.com jewelry an online hit

Ice.com choose Netx to help their marketing campaign

On Thursday, Netx which is an affiliate and search marketing agency, announced that the jewelry retailer Ice.com has selected their company to handle and drive both their existing affiliate and search marketing programs and to further promote their online business. The move is expected to give Ice.com a bigger share in the search results, and increase the affiliate sales through the program already in place. Netx aims to grow the affiliate side which will benefit both the affiliates who make sales on behalf of Ice, as well as the company Ice.com itself.

“Ice.com and Diamond.com already had strong affiliate and search campaigns in place,” says Erin Snowden, a Netx Account Director. “We are really excited to work with Ice and Diamond to further expand and optimize on these marketing initiatives.” The Pay Per Click , PPC, approach to marketing is hugely competitive, so Netx will be implementing a holistic marketing approach which will focus on key opportunities with little fallout.

By using their existing database of over 15,000 affiliates, Netx hopes to recruit more top publishers enabling affiliates to be paid 10 per cent commissions on all jewelry items excluding bridal and engagement products where the commission offered is 6 per cent.

Ice.com is a Canadian online jewelry retailer founded in 1999 which provides diamond, pearls and other gemstones to its online customers. The Internet Retailers voted Ice.com one of the top 50 internet retailers.

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Brent has an unusual background, an experienced CA who specializes in marketing applications. An accomplished artist, Brent also contributes to the Business and General News categories.

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