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Launch Of Missoni Crashes Target Website And Floods Its Stores

Launch of Missoni crashes Target website and floods its stores on Tuesday.

Launch of Missoni crashes Target website and floods its stores on Tuesday.

It was a Tuesday to remember when Target launched its Missoni fashion line yesterday, and the flood of visitors to the website caused it to crash while stores were flooded with customers hoping to benefit from some Italian fashion. In some places, customers lined up for a couple of hours to gain access to the Target store and the products sold fast. leaving very little left in the Missoni collection of fashion and home products.

The website appears to be back online on Wednesday, and coping well with the new day of traffic.

Target themselves were surprised by all the traffic, although they did expect that customers would be interested in the cheaper fashion that the Missoni line offers. Customers are way more cost conscious at present because of the economy and the unemployment rate, but nevertheless, they still want to be thought of as stylish, and this line offers them this option.

Even though the line has just been launched, products from the Missoni line are already being offered on eBay, at marked up prices of course, and it remains to be seen whether these will sell there or not.

In the meantime, if you intend to go shopping at Target, be prepared that the stores may no longer have in stock the items you are interested in, and allow plenty of time for yourself. Online shopping may be a more efficient option, provided the website can stand the day’s traffic.

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Brent has an unusual background, an experienced CA who specializes in marketing applications. An accomplished artist, Brent also contributes to the Business and General News categories.

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