Expertsii » Entries tagged with "Prius"

Despite Shaky Sales, Hybrids Here To Stay

Toyota is expanding its hybrid Prius line to include both bigger and smaller models.  The new Prius V was designed for greater storage space in its larger rear hatch, and the soon-to-arrive Prius C will be a smaller version for city drivers.  There is a trend in the hybrid market towards providing more options for potential customers.  For instance, in 2009 there were 17 hybrid models on the market, and at the start of 2011 there were 30. But these expansions come in the hope of securing a larger market, rather than in response to an already present demand.  “When you look at sales, you have to say that hybrids have not been accepted,” said Scott Doggett, associate editor of Edmunds’  The hybrid market peaked in 2009 at 2.8% of … Read entire article »

Filed under: marketing