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Despite Shaky Sales, Hybrids Here To Stay

Toyota is expanding its hybrid Prius line to include both bigger and smaller models.  The new Prius V was designed for greater storage space in its larger rear hatch, and the soon-to-arrive Prius C will be a smaller version for city drivers.  There is a trend in the hybrid market towards providing more options for potential customers.  For instance, in 2009 there were 17 hybrid models on the market, and at the start of 2011 there were 30. But these expansions come in the hope of securing a larger market, rather than in response to an already present demand.  “When you look at sales, you have to say that hybrids have not been accepted,” said Scott Doggett, associate editor of Edmunds’ AutoObserver.com.  The hybrid market peaked in 2009 at 2.8% of … Read entire article »

Filed under: marketing

Ford And Toyota Sign MOU On Development Of Hybrid System

It was announced on Monday that Ford and Toyota have signed a memorandum of understanding, MOU, on their combining forces to develop a new hybrid system which will be used in bigger vehicles such as full sized pickup trucks and SUVs. This news may seem a little puzzling as both companies have had success with their own hybrid vehicles, the Ford Fusion, and the Toyota Prius, both of which are way more fuel efficient than even the F-150 which is considered to be the most fuel efficient as well as one of the best selling trucks in America. However, the Ford group vice president of Global Product Development said of the decision, “This agreement brings together the capability of two global leaders in hybrid vehicles and hybrid technology to develop a better … Read entire article »

Filed under: business