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We Care Launches New National Campaign

home care

home care

We Care provides quality home care in Canada and has just begun a six week national advertising campaign designed to raise the profile of the company as well as the availability of home health care.

The company operates in fifty markets in Canada,  but is launching this extensive campaign nationally rather than locally as it has in the past. The campaign  which includes television ads, print creative, online advertising as well as direct mail advertising, comes as the result of some detailed research and rebranding by We Care, with creatives being handled by the Windsor Ontario agency of Hargreaves Stewart Inc. They have also helped in the rebranding of the company.

Jamie Sutherland is the director of marketing for We Care Home Health Services and says that “What we came to realize is that there’s very low awareness of the home care industry in general. The objective is to reach out to family caregivers and identify our organization as a support to them prior to them actually needing it.”

Two of the television ads have the tag line “Helping you live your life”, and although the current campaign is national, local efforts will still play an important role in advertising the services of We Care.

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Brent has an unusual background, an experienced CA who specializes in marketing applications. An accomplished artist, Brent also contributes to the Business and General News categories.

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